The future of social media Imagine a world, in the not-so-distant future, where anyone can launch a fully functional social media platform with a few clicks and a credit card. From a menu of options, you choose the primary media type (video, microblog, photos, etc.) and basic functionality. You can…
OpenAI's “Operator” is Facebook's “like” button Remember when Facebook convinced us that our websites needed a "like" button in the late aughts? Few, if any, of us at the time knew what Facebook was up to. We all sort of just obliged, and by 2010, tens of millions of websites installed the bit of J…
The Computational Web This note is a placeholder for a potentially longer, more in-depth essay I hope to publish in the future. Decentralized social media, like blockchain and crypto, promises to topple old power structures and hand the Internet back to the people. But the Internet runs on a stack …
Bluesky may have the juice, but we don't have to drink the Kool-Aid Any marketing guru with a Substack and a Udemy course will tell you that your brand should have a mission and an enemy; make your customer the hero, and you play the role of sherpa. I know this not only because I'm a marketer (dero…
